Electronic prescribing technology from DrFirst Inc. will be offered to physicians participating in the Highmark eHealth Collaborative. The initiative was created last fall by Highmark Inc., a Pittsburgh-based Blue Cross Blue Shield plan.
Highmark previously announced that it would offer e-prescribing technology from Allscripts LLC, MedPlus Inc. and Zix Corp. It recently expanded the choices to include the Rcopia application from DrFirst.
The payer will spend $26.5 million to provide 5,000 physicians in central and western Pennsylvania with electronic prescribing and other clinical technology. The commitment includes $8 million to support an electronic prescribing implementation at the University of Pittsburgh Medical Center.
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