Michael Mace, former Chief Competitive Officer and VP of Product Planning at Palm, and former VP of Strategic Marketing at PalmSource, has a couple of interesting posts on his "Mobile Opportunity" blog.
The first is called The Myth of the Smartphone Market, and discusses the different types of users who will buy smartphones, and what the "killer features" are likely to be. Along the way, he states:
"The second segment is information enthusiasts. These people are a little more introverted, and tend to be in information-heavy jobs like medicine [emphasis mine], law, and research. They need a tool that helps them manage all that information. Think of a doctor, trying to keep track of patient records and reference information on thousands of drugs.
The information enthusiasts will pay extra for features that extend their memory and help them work with information. Databases, larger screens, reading PC documents, and running lots of third party apps. Right now I don’t think anyone’s designing an ideal mobile phone for them. Today a lot of these people buy handhelds instead."
The second post, Does the Mobile OS Really Matter?, discusses how the smartphone market differs from the PC market, and how you can't make sales projections for smartphones based on comparisions to the computer market. The main thrust of the post is that it's going to be hard to pick a "winner."
posted by Kent 7:05 AM |
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